Cruxbl
Visual Identity
2024
Cruxbl is a startup accelerator, virtual co-creation, and pop-up event space at Comuna in Makati City, Philippines.
The overall design and structure of the wordmark mimics the molten metal inside a crucible—irregular and fluid yet heavy and compacted. Just as molten metal in a crucible undergoes a transformation under intense heat, Cruxbl molds and refines their clients’ raw potential. The crucible represents the environment where the metal’s impurities are removed, much like how Cruxbl help their clients navigate challenges to achieve their best form. With care and expertise, the molten metal is shaped into something valuable, strong, and purposeful—just as they guide their clients through a process of growth and refinement, ensuring they emerge as stronger, more successful versions of themselves.
Visit www.cruxbl.ph to know more about their services.
Visual Identity
2024
Cruxbl is a startup accelerator, virtual co-creation, and pop-up event space at Comuna in Makati City, Philippines.
The overall design and structure of the wordmark mimics the molten metal inside a crucible—irregular and fluid yet heavy and compacted. Just as molten metal in a crucible undergoes a transformation under intense heat, Cruxbl molds and refines their clients’ raw potential. The crucible represents the environment where the metal’s impurities are removed, much like how Cruxbl help their clients navigate challenges to achieve their best form. With care and expertise, the molten metal is shaped into something valuable, strong, and purposeful—just as they guide their clients through a process of growth and refinement, ensuring they emerge as stronger, more successful versions of themselves.
Visit www.cruxbl.ph to know more about their services.
