Air Jordan Manila x Jeth Torres
Merch Design
2024
Jordan Manila and Nike Philippines reached out to me to create a collection highlighting the Filipino basketball culture through my art and design. The collection is deeply rooted in two of the things that I love the most—basketball and Air Jordan sneakers. All designs are based on my personal experience, from playing streetball in Manila and Cavite, to collection OG Air Jordans. The collection also features elements inspired by Filipino culture in general.
We launched the first batch of the collection last August 2024, at the Jordan Manila store in BGC, Taguig City, Philippines. The collection is available exclusively at the Custom23 area, a service by Jordan Manila where you can customize your own shirt with my designs using direct-to-garment printer.
"Manila Wings"
Inspired by the first Air Jordan "Wings" logo and Manila Palm or Adonidia
"Tropical Basketball"
Inspired by Philippine Coral Reefs & Mangroves and Black Cat Fangs ("Jordan" text)
"Lucky Charm"
Inspired by Philippine amulet or lucky charms
"Mainit"
"Mainit" is the Tagalog word for hot.
Inspired by the term "hot hands" and the tropical climate of the Philippines.
"His Airness Emblem"
